The author of "Persuasive Technology using the computer to change the way we think and do" visited Aalborg University November 8nd. I was luckily invited by Professor Per Hasle together with a dozen others.It was an informal gathering where he talked a little and the audience had an oppurtunity to give B.J. Fogg questions in about two hours. My complete summary of the talks is downloadable here.- 3 pages. Afterwards he gave an TV-interview(in english) to the danish magazine "Computerworld". It has not appeared on their webpage yet.
First he told a little about the history of Persuasive Technology and his present interests. The field first started to become something after his book "Persuasive Technology" was published. But since then, the interest has been growing rapidly. The first Persuasive Technology conferences has been held and a scientific group is about to establish.
His interests is mobile persuasion because he believes, that it will be the platform for persuasion.
Second the invited audience got a chance to ask questions. I was first to ask him. Unfortunately did I only have the oppurtunity to ask one question and I did ask any of the questions, that partners of HANDS mailed me. I am sorry.I asked BJ if he had a need for new softwaretools which support the ideas of Persuasive Technology. And he did. He pointed out a couple of areas, where new tools and functionalities(read the summary) was needed. I could name a couple more.
Afterwards the was a longer debate about ethics initialised by a question from Peter Øhrstrøm. B.J. Fogg was very concered with the ethical aspects of Persuasive Technology and was eager to promote knowledge about the "dark side" of Persuasive Technology.
Finally he was asked to point out challenges of the researchfield "Persuasive Technology" and he pointed to areas out: Ethics and methodology.
When the all-too-fast-session was over I managed to ask him to dedicate my copy of his book, "Persuasive Technology". He happily accepted the invitation.
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